
Alex Sobrón presents the campaign for his upcoming collection “Season V – Sebastià,”
which draws inspiration from the figure of Saint Sebastian, reinterpreted over time as a
symbol of resistance, identity, and rebellion against the norm, influenced both by its
depictions in art and its connection to popular culture. The collection revolves around the
arrow as a multifaceted symbol of power, desire, and sacrifice. This modern
reinterpretation transforms jewelry into a vehicle for personal expression and deep
reflection.
Alex Sobrón presents the campaign for his upcoming collection “Season V – Sebastià,” which draws inspiration from the figure of Saint Sebastian, reinterpreted over time as a symbol of resistance, identity, and rebellion against the norm, influenced both by its depictions in art and its connection to popular culture. The collection revolves around the arrow as a multifaceted symbol of power, desire, and sacrifice. This modern reinterpretation transforms jewelry into a vehicle for personal expression and deep reflection.



The campaign moves away from traditional jewelry, presenting three stainless steel
sculptures that incorporate the arrow symbol, an emblem of martyrdom and resistance,
alongside thistles that pay homage to a family legacy. The pieces are revealed on a day
rich in symbolism, February 14th, Valentine’s Day, inviting contemplation through the
contemporary and transgressive lens of the collection.
The photographic campaign, directed by Biel Capllonch, perfectly captures the essence of
the collection, blending a bold, surrealist style with the representation of Saint Sebastian
through a female figure. This transformation strengthens the idea of defiance and reflects
the evolution of Saint Sebastian’s figure as an emblem of struggle and autonomy in the
21st century.
The campaign moves away from traditional jewelry, presenting three stainless steel sculptures that incorporate the arrow symbol, an emblem of martyrdom and resistance, alongside thistles that pay homage to a family legacy. The pieces are revealed on a day rich in symbolism, February 14th, Valentine’s Day, inviting contemplation through the contemporary and transgressive lens of the collection.
The photographic campaign, directed by Biel Capllonch, perfectly captures the essence of the collection, blending a bold, surrealist style with the representation of Saint Sebastian through a female figure. This transformation strengthens the idea of defiance and reflects the evolution of Saint Sebastian’s figure as an emblem of struggle and autonomy in the 21st century.
